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الأحد، 27 فبراير 2022

Crypto theft is reaching new heights — here’s how to protect your stash

Crypto theft is reaching new heights — here’s how to protect your stash

 Crypto theft is reaching new heights — here’s how to protect your stash

News emerged overnight of the potential theft of more than US$326 million (A$457.7 million) of Ethereum tokens from a blockchain bridge (which connects two blockchains so cryptocurrency can be exchanged between them).


It’s no surprise. Crypto crime has been on the rise – especially since the pandemic began. How are these crimes committed? And what can you do to stay ahead of scammers?


Direct theft vs scams


There are two main ways criminals obtain cryptocurrency: stealing it directly or using a scheme to trick people into handing it over.


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In 2021, crypto criminals directly stole a record US$3.2 billion (A$4.48 billion) worth of cryptocurrency, according to Chainalysis. That’s a fivefold increase from 2020. But schemes continue to overshadow outright theft, enabling scammers to lure US$7.8 billion (A$10.95 billion) worth of cryptocurrency from unsuspecting victims.


Crypto crime is a fast-growing enterprise. The rise of the crypto economy and decentralized finance (or Defi), coupled with record cryptocurrency prices in 2021, has provided criminals with lucrative opportunities.


Australian data confirm the global trends. The Australian Consumer and Competition Commission reported more than A$26 million was lost to scams involving cryptocurrency in 2020 from 1,985 reports. In December, federal police told the ABC crypto scam losses for 2021 exceeded A$100 million. That’s despite many incidents likely left unreported, often due to embarrassment by victims.


Theft from exchanges

Most consumers obtain cryptocurrency from an exchange. This involves opening an account and depositing currency, such as Australian dollars, before converting it to a chosen cryptocurrency.


Typically the cryptocurrency is held in a “custodial wallet”. That means it’s assigned to the consumer’s account, but the private keys that control the cryptocurrency are held by the exchange. In other words, the exchange stores the cryptocurrency on the consumer’s behalf.


But just as a bank doesn’t hold all of its cash deposits, an exchange will only hold enough cryptocurrency in “hot” wallets (connected to the internet) to facilitate customer transactions. For security, the remainder is held in “cold” wallets (not connected to the internet).


Unlike a bank, however, the government does not have a financial claims scheme to guarantee cryptocurrency deposits if the exchange goes bust.


The recent BitMart hack is a cautionary tale. On December 4, the exchange announced it had “identified a large-scale security breach” resulting in the theft of about US$150 million (A$210.6 million) in crypto assets from hot wallets.


BitMart temporarily suspended withdrawals and later promised it would use its “own funding to cover the incident and compensate affected users”. It’s unclear when this will happen, with CNBC reporting in January that customers were still unable to access their cryptocurrency. BitMart wasn’t the first exchange to be hacked, and it won’t be the last.


Similarly, consumers may be left with losses if an exchange fails for commercial reasons, rather than theft. Australians were left stranded in December when liquidators were appointed over Melbourne-based exchange my crypto wallet.


One way consumers can protect themselves from exchange theft, or insolvency, is to transfer their cryptocurrency from the exchange to a software wallet (a secure application installed on a computer or smartphone) or a hardware wallet (a hardware device that can be disconnected from the computer and internet).


The cryptocurrency will then be under your direct control. But be warned, if you lose your private keys, you lose your cryptocurrency.


Types of scams

Drawing on the ACCC’s latest edition of the Little Black Book of Scams, the following types of scam are commonly observed in the cryptocurrency space, where the scammer is not personally known to the target:


Email phishing:

The scammer sends unsolicited emails asking for personal login details, which can be used to steal cryptocurrency. Alternatively, they may offer “prizes” or “rewards” in exchange for a deposit.

Investment scams:

The scammer creates a website that resembles a legitimate investment trading platform. It may be a fraudulent copy of a real business or a completely bogus one. They may even post fake advertisements on social media platforms, with fake celebrity endorsements. In the latest news, billionaire mining magnate Andrew “Twiggy” Forrest has launched criminal proceedings against Meta (previously Facebook) for allowing scam ads using his image. More sophisticated operations will have multiple scammers emailing and calling victims to give the impression of being a legitimate organization. After cryptocurrency deposits are made, victims may be able to “trade” on the fake platform but can’t withdraw their supposed earnings. Delay tactics include asking for further deposits to be made for fees or taxes.

Romance scams:

The scammer creates a fake profile and matches with victims on a dating app or website. They may then ask for funds to help them with a personal crisis, such as needing surgery. Or they may say they’re trading cryptocurrency and encourage the target to get involved, leading the victim into an investment scam, as described above.

If a victim doesn’t already have a cryptocurrency exchange account, scammers may also coach them on how to open one. Some will mislead victims into installing remote access software on their computer, granting the scammer direct access to their internet banking or exchange account.


Practical challenges

There are practical legal challenges in the crypto crime environment. While reporting scams can help provide data and intelligence for regulators and law enforcement, it’s unlikely to result in the recovery of funds.


Taking civil legal action may be possible, too, but identifying perpetrators is difficult. Since cryptocurrency is by its very nature global and decentralized, payments are often made to parties outside of Australia.


So prevention is easier than a cure. The main way to avoid being scammed is to ensure you know exactly who you’re dealing with, transact through a reputable exchange and ensure all the channels you go through are verified. If an offer sounds too good to be true, it almost certainly is.


Regulation on the horizon

In Australia, cryptocurrency exchanges must be registered with AUSTRAC, in compliance with anti-money laundering and counter-terror financing obligations. But there are currently no other licensing requirements (such as capital requirements or cybersecurity, for example).


Last year, the Senate Select Committee into Australia as a Technology and Financial Centre recommended a more comprehensive licensing framework. The Australian government agreed with the recommendation, and the federal treasury department is due to begin consulting on what this will look like.


Mandatory measures to curb cryptocurrency crime at the exchange level will likely be high on the agenda. The Conversation

This article by Aaron M. Lane, Senior Lecturer in Law, RMIT University is republished from The Conversation under a Creative Commons license. Read the original article

Spotify HiFi is delayed indefinitely, and I think I know why

Spotify HiFi is delayed indefinitely, and I think I know why

 Spotify HiFi is delayed indefinitely, and I think I know why

Spotify Hifi’s announcement in February of 2021 seemed poised to shake up the streaming industry. With the introduction of lossless audio, Spotify would increase its credibility among audiophiles, not just casual listeners. Even if most people can’t tell the difference between lossless and high-bitrate compressed music, it indicated Spotify was paying more attention to sound quality.


At the time, Spotify said that HiFi would launch “later this year” and that it would have “more details to share soon.” Yet we’ve started a whole new year, and Spotify HiFi is still nowhere to be seen.


A few days ago, the company made one of its first comments about lossless since its original announcement. Unfortunately, it wasn’t good news. Instead, Spotify provided an update on its community forums that suggests HiFi i isn’t close to launching.


“We know that HiFi quality audio is important to you. We feel the same, and we’re excited to deliver a Spotify HiFi experience to Premium users in the future. But we don’t have timing details to share yet.”


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In other words, the feature will launch eventually, but the fact that Spotify isn’t even able to provide a rough timeline for arguably its most anticipated feature doesn’t look good. Unless Spotify is being coy, “in the future” isn’t likely to mean “soon.” We reached out to Spotify for comment on this update but had not heard back by the time of publication.


So why the near-year-long silence? If you ask me, there’s at least one likely explanation: Spotify was caught off-guard by Apple and Amazon both announcing lossless music at no additional cost in May and had to scramble to rethink its hifi strategy.



First things first, I want to make clear that this entire article is speculation and opinion, and there’s every possibility I could be flat-out wrong. I’m not sourcing any insider knowledge, just connecting the dots. But from where I’m standing, those dots aren’t too hard to connect.


When Spotify announced its HiFi tier, it seemed all but certain it would come with a higher price tag than its Premium tier. As far as I know, the company didn’t explicitly say that there would be a price bump, but it was described as an “add-on” the language suggested as much:


”Beginning later this year, Premium subscribers in select markets will be able to upgrade their sound quality to Spotify HiFi and listen to their favorite songs the way artists intended.” The company also promised the music would be available in CD quality, which typically means 16-bit resolution with a 44.1kHz sample rate.


The whole “be able to upgrade” bit is indicative that this would be an optional upgrade. In any case, at the time, this was the norm, as lossless streaming services typically cost $15-20 bucks a month, rather than the $9.99/mo typical of standard streaming music.


But then Amazon and Apple both announced they would offer high-resolution lossless music, going all the way up to 24-bit/192kHz, for the same $9.99 of lossy Spotify Premium ($7.99 for Amazon Prime subscribers).


Suddenly, charging more for hi-fi audio just seemed silly.


(Mind you, I do think paying more for your music is a good thing if that money goes back to the artists, but that’s a topic I’ve written about elsewhere.)


Imagine you were in Spotify’s position, planning a big rollout of your new lossless music tier, only to learn that two of the most powerful companies in the world just severely undercut your pricing strategy. I wouldn’t be surprised if Spotify had learned of Apple and/or Amazon’s plans to some degree shortly before announcing HiFi, and that’s why it revealed so few details in the first place.


But here’s the thing: even if Spotify did plan to make HiFi a free upgrade, it would have been a comparatively weak deal; Spotify only promised audio up to 16-bit/44.1 kHz, not the high-res 24-bit/192 kHz tracks of its competitors. You can bet that if Spotify was aiming for high-res, its marketing would have reflected that from the get-go.


Moreover, Apple and Amazon’s $9.99 plans also now throw in spatial audio. When done right, spatial audio can have a much more palpable positive impact than lossless ever could. But Spotify has never mentioned plans for spatial audio alongside Spotify HiFi.


Apple Spatial audio

Spatial audio adds depth and height to your music for a more immersive experience, especially if the music was created specifically for spatial audio.

To recap Spotify’s original promise for HiFi was an audio upgrade with lower resolution and fewer features than the competition, for what likely would have been more money. If there’s any truth to my assumptions, launching Spotify HiFi as it was originally planned would have straight-up looked bad in light of Apple and Amazon’s announcements.


The delay sucks for audiophiles who have remained loyal to Spotify, but the good news is I expect that patience will be rewarded. While before we were only promised an upgrade to CD-quality audio, I would now be really surprised if Spotify HiFi’s eventual launch didn’t include high-res tracks up to 24-bit/192kHz and some form of spatial audio as well. Who knows, maybe there’ll even be some extra freebies.


Whatever the case, you can be sure that when Spotify HiFi launches, it’ll be better than it would have been had Apple and Amazon not thrown down the gauntlet.

Renault keeps the hydrogen dream alive in France

Renault keeps the hydrogen dream alive in France

 Renault keeps the hydrogen dream alive in France

Last week, French automaker Renault released a sneak preview of a hydrogen-powered car. We don’t know that much about the car yet. Any car can look good with a few sexy neon lights and a dark backdrop. More news will come in May, but we have no real 

way of knowing if the concept car will even make it to market. Renault’s teaser pic for their hydrogen car. Credit: Renault we most creative when we're alone? Here’s what the experts say

But it’s important to not simply dismiss the idea out of hand, and here’s why:  

Not Renault’s first rodeo 

Firstly, this is not the company’s first foray into hydrogen fuel cell electric vehicles (FCEVs). In 2019, the company announced plans to add hydrogen to two of its light electric commercial vehicles.


Just a refresher: FCEVs operate with a fuel cell, which combines hydrogen from their tanks with oxygen from the air to produce electricity (to power an electric motor). The only emission is water.  



The Renault KANGOO ZE Hydrogen. Credit: Renault

But Renault is doing something different. The Renault Kangoo ZE Hydrogen and Renault Master Z.E. Hydrogen use hydrogen for extended range, not as the sole source of battery power. 


According to the company, the hydrogen fuel cell provides additional energy for up to three times more range than 100% electric vehicles, with a charging time of only five to 10 minutes. 


Its target market is specifically business fleets, especially those already in possession of a hydrogen fueling station or those who drive a regular route which includes access to a suitable refill station.


Can hydrogen fuel cells catch up to EV innovation? 

Last year, José Muñoz, chief operating officer for Hyundai, commented that hydrogen technology is about where battery vehicles were in the early 2010s. 


The company predicts that its fuel cells will reach cost parity with electric vehicle batteries by 2030. Geez, that’s a lot of catching up to do. 


Despite that, Hyundai aims to become the first automaker to apply fuel cell systems to all commercial vehicle models by 2028. 


One of the biggest barriers to commercializing hydrogen has been the lack of sustainable green steel and green hydrogen. Currently, over 95% of the hydrogen available is produced using fossil fuels — clearly counterintuitive to its reputation as a carbon-friendly form of energy. 


Further, we don’t know if Renault’s concept car is an all-hydrogen or extended range. 



How hydrogen refueling works. Credit: H2 station maps

But, we won’t see a Renault hydrogen-powered car without adequate infrastructure. For reference, all of France has less than 20 public charging stations in operation.  


By comparison, there are over 30,000 EV charging stations across the country. It makes the idea of extended range seem rather irrelevant.


And what’s more, you can’t refuel a hydrogen car at home at night. 


But France is investing big 

Fortunately, Renault is putting even more effort behind its hydrogen-powered ambitions. 


In 2021, the company announced a partnership with Plug Power on an enterprise called HYVIA. It focuses on vehicle R&D and refueling stations. Plug Power has deployed over 40,000 fuel cell systems and designed and built 110 refueling stations.


After less than six months of existence, the HYVIA has unveiled three hydrogen light commercial vehicles: a van, a chassis cab, and a city bus. The vehicles will be available in 2022 with green hydrogen production and distribution solutions. It’s a great start. 


And, for broader context, France has been betting big on hydrogen since launching a national plan in June 2018. It aims to have 400 to 1,000 hydrogen stations by 2028. Okay, the numbers look woeful compared to EV chargers, but still. 


Hydrogen taxis have hit the streets 

hydrogen taxis 

The hype has the world’s first hydrogen-powered taxi fleet. Credit: Hype

There’s even a taxi company called HYPE, the world’s first mobility company to develop a commercial fleet of hydrogen-powered taxis. Since their 2015 founding, they’ve already transported over a million passengers in France. 


The company plans to deploy 10,000 Hype taxis and 20 stations powered by locally produced green hydrogen in the Paris region, and expand to 15 additional cities by late 2024.


Can good intentions translate to commercial success?

So, when we talk about hydrogen, we’re never short of plans or good intentions. It’s putting these into practice that is taking a long time – and a lot of money. 


And, if we look at the auto industry delays of the last two years, FCEVs have A LOT of catching up to do. I want them to catch up. I want ALL of the alternative energy sources to succeed — electric, hydrogen, solar, and whatever comes next. It’s the waiting that I hate.

Our next visits to Jupiter, Saturn, Uranus, & Neptune are incredibly important

Our next visits to Jupiter, Saturn, Uranus, & Neptune are incredibly important

 Our next visits to Jupiter, Saturn, Uranus, & Neptune are incredibly important

The giant planets – Jupiter, Saturn, Uranus, and Neptune – are some of the most awe-inspiring in our Solar System, and have great importance for space research and our comprehension of the greater universe.


Yet they remain the least explored – especially the “ice giants” Uranus and Neptune – due to their distance from Earth, and the extreme conditions spacecraft must survive to enter their atmospheres. As such, they’re also the least understood planets in the Solar System.


Our ongoing research looks at how to overcome the harsh entry conditions experienced during giant planet missions. As we look forward to potential future missions, here’s what we might expect.


Jupiter is about ten times as large as Earth – with a 69,911km radius (compared to Earth’s 6,371km radius). Beinahegut

Jupiter is about ten times as large as Earth – with a 69,911km radius (compared to Earth’s 6,371km radius). Beinahegut

But first, what are giant planets?

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Unlike rocky planets, giant planets don’t have a surface to land on. Even in their lower atmospheres, they remain gaseous, reaching extremely high pressures that would crush any spacecraft well before it could land on anything solid.


There are two types of giant planets: gas giants and ice giants.


The larger Jupiter and Saturn are gas giants. These are mainly made of hydrogen and helium, with an outer gaseous layer and a partially liquid “metallic” layer below that. They’re also believed to have a small rocky core.


Uranus and Neptune have similar outer atmospheres and rocky cores, but their inner layer is made up of about 65% water and other so-called “ices” (although these technically remain liquid) such as methane and ammonia.


Relative size and composition of the giant planets in our solar system (with Earth also shown for comparison). JPL/Caltech (based on material from the Lunar and Planetary Institute)

Relative size and composition of the giant planets in our solar system (with Earth also shown for comparison). JPL/Caltech (based on material from the Lunar and Planetary Institute)

Slingshots to the edge of the Solar System

Any giant planet mission is extremely difficult. Still, there have been some past missions sent to the gas giants.


NASA’s 1989 Galileo mission had to slingshot around Venus and Earth to give it enough momentum to get to Jupiter, which it orbited for eight years. The 2011 Juno mission spent five years in transit, using a flyby around Earth to reach Jupiter (which it still orbits).


Similarly, the Cassini-Huygens mission run by NASA and the European Space Agency (ESA) took seven years to reach Saturn. The spacecraft spent 13 years exploring the planet and its surroundings and launched a probe to explore Saturn’s moon, Titan.


Flight times get even longer for the two ice giants, which are much further from the Sun. Neither has had a dedicated mission so far.


A complex journey

The last and only spacecraft to visit the ice giants was Voyager 2, which flew by Uranus in 1986 and Neptune in 1989.


Voyager 2, the only spacecraft ever to have visited Neptune, took a photo of the planet in 1989. NASA/JPL

Voyager 2, the only spacecraft ever to have visited Neptune, took a photo of the planet in 1989. NASA/JPL

While momentum is building for a return, it won’t be simple. If we launch during the next convenient launch windows of 2030–34 for Uranus and 2029–30 for Neptune, flight times would vary from 11 to 15 years.


A major issue is a power. The Juno spacecraft is the most distant object from the Sun to have used solar panels. It orbits Jupiter, which is five times further away from the Sun than Earth is. Yet, where Juno’s solar cells would generate 14 kilowatts of continuous power on Earth, they only generate 0.5kW at Jupiter.


Meanwhile, Uranus and Neptune are 20 and 30 times further away, respectively, from the Sun than Earth is. Power for these missions would have to be generated from the radioactive decay of plutonium (the power source for both the Galileo and Cassini missions).


This radioactive decay can damage and interfere with instruments. It is therefore reserved for spacecraft which need it, such as missions operating far away from the Sun.


Fighting the heat

The massive scale of giant planets means orbit speeds for incoming spacecraft are incredibly fast. And these speeds greatly heat the spacecraft.


The Galileo probe entered Jupiter’s atmosphere at 47.5 kilometers per second, surviving the harshest entry conditions ever experienced by an entry probe. The shock layer which formed at the front of the spacecraft during entry reached a temperature of 16,000℃ – around three times the temperature of the Sun’s surface.


Even so, the distribution of the heat shield’s mass was found to be inefficient – showing we still have a lot to learn about entering giant planets.


Proposed future probe missions to Uranus and Neptune would occur at slower entry speeds of 22km/s and 26km/s, respectively.


For this, NASA has developed a tough but relatively lightweight material woven from carbon fiber, called HEEET (Heatshield for Extreme Entry Environment Technology), designed specifically for surviving giant planet and Venusian entry.


While the material has been tested with a full-scale prototype, it has yet to fly on a mission.


It’s planned NASA’s HEEET material will be used for future ice giant entry missions. NASA

It’s planned NASA’s HEEET material will be used for future ice giant entry missions. NASA

The next steps

In 2024, NASA’s Europa Clipper mission will launch to investigate Jupiter’s moon Europa, which is believed to house an ocean of liquid water below its icy surface, where signs of life may be found. The Dragonfly mission, planned to launch in 2026, will similarly aim to search for signs of life on Saturn’s moon Titan.


There are plans for a joint NASA-ESA mission to visit one of the ice giants within the upcoming launch window. But while there has been extensive preparation, it’s undecided which ice giant will be visited.


A single mission to both planets is being considered. An entry probe is planned, too. But if the mission visits both planets, it’s undecided which planet’s atmosphere the probe would explore.


If we want to meet the upcoming launch window, its expected mission concepts will need to be finalized by 2025, at the latest. In other words, crunch time is coming.


Should a mission go forward, the two most important goals for NASA’s scientists will be to determine the interior makeup of ice giants (exactly what they are made of) and their composition (how they are formed).


Other objectives will include studying their magnetic fields, which are very different from gas giants and all other types of planets.


They’ll also want to study the heat released by both Uranus and Neptune, which both have average temperatures of around -200℃. All giant planets are meant to be very slowly cooling down, as they release energy gained during their formation.


This heat release can be detected for Jupiter, Saturn, and Neptune. Uranus, however, doesn’t seem to release heat – and scientists don’t know why. The Conversation

Article by Chris James, ARC DECRA Fellow, Centre for Hypersonics, School of Mechanical and Mining Engineering, The University of Queensland and Yu Liu, Honorary Fellow, The University of Queensland


This article is republished from The Conversation under a Creative Commons license. Read the original article.

Should bike helmets be compulsory?

Should bike helmets be compulsory?

 Should bike helmets be compulsory?

I came across PedalMe cargo bike company last year and was impressed. It provides a last-mile cargo and passenger bike service. All of its riders are employed full-time, with pre-scheduled shifts and hourly pay (instead of the pre-delivery income in the gig economy model). 


Sounds pretty good, hey? But there’s a quirk — their riders are not allowed to wear bike helmets. Pedal me cargo ebikePedal Me cargo bikes carry people and goods across London. Image: Pedal Me

According to the company’s latest newsletter: 


We ban our staff from wearing helmets for risk management and safety reasons because of something called “Risk Compensation” — whereby those wearing protective gear take greater risks and therefore have more collisions.


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They further expanded these ideas on Twitter:



Pedal Me has in-house cycling instructors and a thorough training program. They contend that this and the composition of their bikes means that riders are much less likely to have collisions where helmets will help them. 


Instead, they focus on “systematically tackling risk through data collection and data-driven decision making.”


Do they save lives? 

Well, it depends on who’s asking and who you ask. Helmets are made of hard plastic and lined with foam, to state the obvious. 


If your head makes contact with a hard object like the ground or a pole, they reduce the force of impact to the skull. However, this is less effective when riding at speed.


Of course, to be effective, a helmet needs to be well fitted. There’s also the problem of counterfeit helmets made in China that come with a local safety sticker but lack the safety benefits. 


So the pro-helmet stance holds that they reduce the risk of serious head injury or death.


By comparison, a company like PedalMe subscribes to an idea called Risk Compensation. 


This is a school of thought in safety where those wearing protective gear takes greater risks and therefore have more collisions. For example, this would posit that those wearing seat belts drive more recklessly than those without. 


This approach also looks at the idea of social health. It asks whether the safety aspect of helmets outweighs the health benefits of cycling because helmet laws deter people from taking upcycling. 


Where are bike helmets legally required?

laws bike helmet 

Bike helmet laws differ wildly around the world. Image: Wondering Maps

Bike helmets are completely mandatory in only a few countries, including Argentina, Finland, Sweden, Namibia, South Africa, Australia, and New Zealand. 


And it’s downright confusing in Canada and the US, where laws differ on a local level, according to the state, the city, and the rider’s age. 


Last week, Seattle city officials overturned the helmet requirement in response to discriminatory enforcement of the rule against homeless people and people of color. The city of Tacoma had previously repealed the requirement in 2020 due to similar concerns. 


The city of Tacoma, Washington, repealed its requirement in 2020, citing similar equity concerns.


What’s it like living somewhere with compulsory helmets?

helmets Sydney

Helmet-wearing cyclists in Sydney. Image: Sydney.comThe idea of not wearing a bicycle helmet seemed alien to me when I moved to Germany from Australia in 2014. 


I find that there are massive differences between Australia and Europe regarding bike safety. When I learned to ride a bike, people told me, “Ride like the car drivers are trying to kill you and stay on the footpath as much as possible.” 


The reality is that there is a huge culture of disrespect and antagonism towards cyclists in Australia. We also have poorer quality roads and fewer bike lanes.


There’s little effort to police or prosecute drivers who open their car doors on riders or drive unsafely around bikes. 


And, significantly, unlike places like Berlin and Amsterdam, few drivers are cyclists themselves. 


Helmets are a barrier to micro-mobility success

In 2014 the city of Dallas removed the requirement for people aged 18 and older, as a means of encouraging more bike-sharing. And it worked. Compulsory helmets make it harder to introduce a cycling culture.


For example, in Australia,


docked hire bikes made up the first wave of micro-mobility. 

And yes, you needed a helmet. You could buy one cheaply at a nearby 7/11 convenience store for $3.60 (AUD 5), but these spontaneous rides became difficult when there were no shops nearby.


Incidentally, it’s the same for the current scooters in Australia, but the helmet comes locked to the scooter. A friend told me, “I haven’t got lice yet, fingers crossed!” So maybe, there’s hope yet.

scooter neuron helmets In Australia, scooter hires come with helmets. Image: Neuron

Just for some bang for your buck, I’m going to show you some rather embarrassing and hilarious helmet ads from my childhood

This one’s got a kinda metaverse meet Second Life vibe:

Apologies for the quality. I suspect the owner ripped them from a VHS cassette….

Also tagged with


Here’s how algorithms

Here’s how algorithms

 Here’s how algorithms are made

As software and algorithms become an increasingly pervasive part of our lives, there’s growing interest and concern on how they are affecting society, the economy, and politics.


Yet, most social studies of algorithms perceive them as obscure black boxes that function autonomously. This isolated look at algorithms, which separates them from their human elements leads us to the wrong understanding and conclusions.


The Constitution of Algorithms, a book by Florian Jaton, Postdoctoral Researcher at the STS Lab at the University of Lausanne, sheds light on the human side of algorithms by exploring them from the inside instead of studying them from afar. Instead of working his way back from a working algorithm and trying to figure out how it came into being, Jaton starts from seemingly unrelated entities, such as people, desires, documents, curiosities, and then studies how all of these come together and interact to form what we call algorithms.


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By marrying ethnography and hands-on practice of ground-truthing, programming, and formulating, Jaton discovers all the small but important details and practices that go into creating algorithms. And in his journey, he shows us how we and our algorithms affect each other. Accordingly, his study of the constitution of algorithms can help uncover new directions to align our software with our values.


“When I started to be interested in the topic of algorithms in 2013, there was already a substantial, and generally quite critical, literature on the social effects of algorithms,” Jaton said. “These important works studied how algorithms acted on our lives, while also emphasizing algorithms’ opacity.”


While these studies were important and helped draw attention to the impact of algorithms on different levels, Jaton thought that the systematic denunciation of the power of algorithms could be counterproductive.


“I was especially concerned that algorithms were mostly considered abstract and floating entities made of distant code and obscure mathematics,” Jaton said. “How indeed to act against abstract, floating, and obscure entities? The fact that the critical depiction of algorithms did not give them much empirical thickness made, in my opinion, a much-needed collective contestation difficult to carry out.”


The problem, Jaton found out on closer review, was that algorithms are studied from outside, from the offices of critical sociologists who observe them through official accounts, such as reports, software, and academic papers. This methodology filters out the “fragile scaffolding that had previously contributed to their progressive shaping,” he writes.


“This is where my training in Science & Technology Studies (STS) was useful since one of the basic postulates of this sub-field of social science is to consider techno-scientific devices as the products of situated and accountable practices,” Jaton said.


“A possible remedy to the disarming critical discourse on algorithms seemed then to lie in a drastic change of method, privileging the anthropology of science as framed, for example, by the in situ ethnographic works of Bruno Latour, Michael Lynch, and Lucy Suchman, over distant document analysis (that yet remains important).”


To write The Constitution of Algorithms, Jaton spent two-and-a-half years working as part of a team of research scientists who were working on a computer vision algorithm. As he took part in and documented discussions, data-gathering efforts, programming sessions, code debugging practices, and refinement of theories, he realized that a lot of the important work that goes into creating algorithms is disregarded when they are studied in social settings.


In his book, he writes, “The invisibility of the practices underlying the development of algorithms can indeed no longer be considered positive: as they are the object of repeated disputes, it is now certainly important, or at least interesting, to document the practical processes that enable them to come into existence.”


Jaton breaks down the constitution of algorithms into three main phases: Ground-truthing, programming, and formulating.


machine learning

Ground-truthing

When a group of computer scientists, researchers, or engineers gather to create an algorithm, they are initially driven by a set of elements, including desires, skills, means, and hopes. For example, a research group might want to contest or outperform the results of a previously published scientific paper. The members of the team have a set of mathematical and programming skills that they can count on to achieve this goal.


They may have access to computing resources, academic papers, and digital tools that can help them. And finally, they might hope to make a change in a field of science, such as helping improve medical imaging or solve a problem that can later be productized, such as creating an algorithm that can detect defects in manufacturing plants.


But before they can develop an algorithm that can meet their goals, they must go through a process of problematization and ground-truthing. During this phase, the researchers must precisely define the problem they want to solve and determine the type of data they need to validate their algorithm. For example, an image classification algorithm determines whether an object is present in an image or not. An object detection algorithm, on the other hand, must also determine the coordinates of the object in the image. Other specifications might also apply, such as whether the image contains only one object or it may contain several objects? Do lighting conditions vary in the environments where the algorithm will be used? Do the objects appear against various backgrounds or do they appear against the same background all the time?


Once the problem is formulated, the researchers must establish the ground truth by collecting the right material that enables them to verify their algorithms and the models they will build in the future. For example, in the case of computer vision algorithms, the researchers will gather a dataset of images that fit the description of their problem and can be used to train machine learning models. These images then have to be labeled with the data needed to test the algorithms. For example, if they are creating an object detection algorithm, they must annotate each image with the data for the bounding box of the object(s) it contains.


It is important to understand that the way we think about problems and ground truths will largely affect the algorithms we create and the effects they will have. For example, if an object detection algorithm is derived from ground truths in which objects are centered, it might work well on similar images but fail miserably on images that contain multiple scattered objects. Likewise, if a facial recognition algorithm is only validated against images of people from a specific ethnicity, then it will perform poorly on images of other groups. As Jaton points out in The Constitution of Algorithms, “we get the algorithms of our ground truths.”


“To consider the question of ground truths head-on would make it possible to communicate the following message: algorithms, as technical devices, can only retrieve things that have already been defined,” Jaton said.


“As soon as an algorithm produces a result, the reflex should thus be to immediately ask the following question: from which ground-truth database does this algorithm derive? This would highlight the intrinsic limitations of algorithms—they are optimization devices—while not undermining their value and beauty—they are arguably the finest and most beautiful optimization devices we have designed to date.”


Examining and documenting the ground-truthing process is extremely important to the study of algorithms and their effects on society, especially as they take on sensitive tasks. There have been numerous instances where poor design has led to algorithms committing critical mistakes such as making wrongfully biased decisions, creating filter bubbles, and promoting fake news. There’s growing interest in understanding and addressing the risks of algorithms. Having a thorough process for studying and documenting the ground-truthing process will be crucial to addressing these risks.


“As long as the practical work subtending the constitution of algorithms remains abstract and indefinite, modifying the ecology of this work will remain extremely difficult,” Jaton writes in The Constitution of Algorithms. “Changing the biases that root algorithms to make them promote different values may, in that sense, be achieved by making the work practices that underlie algorithms’ veracities more visible. If more studies could inquire into the ground-truthing practices algorithms derive from, then actual composition potentials may slowly be suggested.”


Programming

Eventually, an algorithm moves to the programming phase, where a set of modules and a list of instructions are created to solve the defined problem and verified against the ground truth. But while this phase is usually reduced to pure source code, Jaton shows in his book that there is a lot more to programming than putting together a list of computer instructions.


“When cognitivism inquires into what makes programs exist, they cannot go beyond the form ‘program’ that precisely needs to be accounted for. In a surprisingly vicious circle that has to do with the so-called computational metaphor of the mind, cognitivism end up proposing numerous (mental) programs to explain the development of (computer) programs,” Jaton writes in The Constitution of Algorithms.


This problematic view on the practices of programming is deeply rooted in the history of computing, Jaton describes in his book. Scientists, researchers, and companies have tried to frame computers as input-output systems that have been created in the image of the human brain. In reality, however, it was the human mind that was later reimagined as an organic version of the computer.


These metaphors have reduced programming to providing the right set of instructions to a digital brain. They have also shaped how programmers are trained and evaluated, putting more emphasis on instruction writing and disregarding all the other practices that are valuable to developing software.


In his book, Jaton documents his own and his team’s experience in writing instructions, stumbling on bugs, writing intermediary code to zero in on the root of the problem, and consulting with other team members.


He emphasizes the importance of the intermediate steps taken to adjust and improve the program, the interactions between team members in refining the code, and many other steps and practices that are not reflected in the final source code. In reading his book, I got to reflect on my process in writing code and implementing algorithms and the small details that are important to my work but I take for granted.


“I think that the most overlooked aspect of programming practices are all the small provisionary inscriptions that accompany the writing of programs (and that are then deleted and made invisible),” Jaton said. “I was really surprised to discover all these little writings and experiments that punctuate programming sequences, and integrating them into the analysis of coding practices seems to me to be crucial to better understand what happens during these engaging moments (because as Donald Knuth rightly says, the software is hard).”


The micro-sociological analysis of programming practices is just beginning, Jaton says, and its propositions are therefore still mostly exploratory. Therefore, it is difficult to say where it might lead to. But he is convinced that mastery of programming practices through in situ micro-sociological studies will enable greater flexibility in algorithmic design.


“A better understanding of whys and wherefores of programming practices would perhaps make it possible to extract what makes good programmers special, to then try to infuse this specialness into the algorithmic design communities,” Jaton said.


computing

Formulation

Finally, when an algorithm is implemented and verified against the ground truth, it becomes formulated into a mathematical object that can be later used in other algorithms. An algorithm must stand the test of time, prove its value in applications, and its usefulness in other scientific and applied for work. Once proven, these algorithms become abstracted, taken as proven claims that need no further investigation. They become the basis and components of other algorithms and contribute to further work in science.


But an important point to underline here is that when the problem, ground-truth, and implementation are formulated into an abstract entity, all the small details, and facts that went into creating it becomes invisible and tend to be ignored.


“If STS has long shown that scientific objects need to be manufactured in laboratories, the heavy apparatus of these locations as well as the practical work needed to make them operative tend to vanish as soon as written claims about scientific objects become certified facts,” Jaton writes in The Constitution of Algorithms.


“Once there are no more controversies or disagreements about a new scientific object, nature tends to be invoked as the realm that always already contained this constructed scientific object… when facts are certified and enrolled in further studies, the experiments, instruments, communities, and practices that allowed their progressive formation are generally put aside.”


But it is important to understand that algorithms, once formulated, become the foundation of other algorithms, where they will contribute to ground-truthing, programming, formulation, and other practices. Having deeper visibility into the different phases of the constitution of algorithms will better equip us to have constructive discussions about them and investigate their broader impact.


“This conception of algorithms as the joint product of ground-truthing, programming, and formulating activities—themselves often supported by other algorithms that may have undergone analog constituting processes—complicates the overall picture while making it more intelligible,” Jaton writes.


“Indeed, whenever controversies arise over the effect of an algorithm, disputants may now refer to this basic mapping and collectively consider questions such as: How was the algorithm’s ground truth produced? Which formulas operated the transformation of the input data into output targets? What programming efforts did all this necessitate? And, if deeper reflections are required, disputants may excavate another layer: Which algorithms contributed to this ground-truthing, programming, and formulating processes? And how were these second-order algorithms constituted in the first place?”


Zooming out and looking at this intricate web of algorithms and their social components that evolve together, we get a bigger picture of how we and algorithms are becoming inexorable parts of each other. This is an area where we still have a lot to learn and reconsider our views, Jaton says.


“I am coming to think more and more than the fact that we are always building an algorithm on top of other algorithms allows us to remember that the questions of effects and uses remain central to the analysis of algorithms in society,” he told me.


“Indeed, when reading the book, one might sometimes think that the sociology/ethnography of the effects and uses of algorithms is quite distinct from the sociology/ethnography of their conception. But on closer reflection, this distinction is counterproductive: those who design new algorithms are also part of society; they are actors who use and are influenced, to varying degrees, by other algorithms, which they sometimes use to build new ones. It is therefore impossible to completely put aside the question of the effects and uses of algorithms, and it is therefore important to also include the study of the social effects of algorithms within the study of their shaping.”


This article was originally published by Ben Dickson on TechTalks, a publication that examines trends in technology, how they affect the way we live and do business, and the problems they solve. But we also discuss the evil side of technology, the darker implications of new tech, and what we need to look out for. You can read the original article here.

How my company used social media to increase traffic and revenue — for free

How my company used social media to increase traffic and revenue — for free

 How my company used social media to increase traffic and revenue  — for free

Do you know who loves to give advice? Everyone. Especially when it comes to marketing. But what do you do when that advice requires a budget—a budget you don’t have? What happens then?


I’m the founder of a small sustainable, socially responsible, and zero-waste fashion label that works with a community of women single parents in North Macedonia. Operating from a country with such limited resources can be, put it mildly, challenging. I founded the company back in 2013. It started as a marketplace for local designers, which quickly expanded to cover international designers from all over the world.

How to get digital transformation right

3 mindset shifts your company needs to digitally transform


Four years into it, we pivoted to become a standalone fashion label. The shift was driven by my desire to make a change in the society I lived in. At the time, I was working with a woman-run studio, and the seamstress became a single parent. I was not only impressed by her strength but also inspired by her tenacity and an iron will to provide her child with better circumstances than she was born in.

That’s when I decided to make Bastet Noir, a socially responsible brand. And as the business grew, so did our community of women, single parents. Today, we’re proud to say that we work with five woman-owned studios, operated by either women single parents, or women micro-entrepreneurs.


What used to be a small, local business has grown into—granted, still small—a global brand with customers from all over the world.

We used every tool in our toolbox to make it happen with virtually no budget—just a pipe dream and persistence and will to make it real. Here, I want to talk about what we did on social media to make it happen.

  • The power of social media for a local business
g budget was—and still is—practically non-existent. Everything we make is reinvested back into our community of women single parents, so throughout the years, we had to think of creative ways to attract customers. Social media was one of the most successful.
Even if you don’t choose to invest in social media, you should still have an up-to-date presence. One way to do this is by automating your brand’s social media, doing things like automatically sharing all new blog posts with your followers bootstrapped company operating from a country with limited
  • Succeeding on Instagram without a budget

Ok, let’s rewind for a second. When we started back in 2013, Instagram still wasn’t a thing. That’s why it took us a while to get to our desired target market in the United States. When we finally got on the platform two years later, it took us almost a year to decode it and figure out a way to grow and attract the right followers.


Since we weren’t located in the U.S., our first few hundred followers were based in Macedonia. The only way to target the U.S. was to pay for ads—which we, of course, didn’t have the money for. So how did we make it work? Through a lot of trial and error, yes, but most importantly, by establishing a captivating and powerful story behind the brand.


All of our posts and stories aligned with the narrative we were trying to tell. The gist: we were a sustainable, zero-waste, and socially responsible label that worked with women single parents in North Macedonia, and we helped these women earn much more than the industry average monthly income of $300. In addition to the storyline, the feed needed to have an aesthetic that would be recognizable for our brand, so we chose several color tones that best represented our label.


We planned our content a month out, which gave us time to hone the copy and research hashtags (we found that sustainability- and small-business-related hashtags were our priority). For all of this, we used the social media planning tool Later, which helped us a lot, especially with the visual part of how the feed would look.


Next, we attempted to bridge the gap between our social media strategy and our content strategy. We began by using People Map to create a list of the women we wanted to cover on our blog. The app helped us target editors, writers, social media managers for fashion magazines, and women entrepreneurs, all located in the U.S. Once we found their profiles, we found their emails—either from their Instagram profiles or using Rocket Reach.


Note: Be sure to follow all applicable rules around cold emailing prospects and give people ways to opt-out of continued communication.


We composed an email to each woman, explaining our business and personalizing it to each recipient to demonstrate our interest (for example, we mentioned what had impressed us about them). Most of them didn’t respond, but the ones that did were more than happy to extend their selfless help: we got many women to do interviews with us for our blog series, Cool Faces of Bastet Noir.


business

Since all of these women worked for publications like Harper’s Bazaar, Vogue Business, and Elle, this enabled us to gain credibility. And since most of them shared the stories on their social media accounts (including Instagram), we started getting engagement from their followers. We even got traction on our website, since they were sharing the links on their feeds and stories.



Since advertising wasn’t an option due to lack of funds, this was the only way for us to utilize the power of influencers. Our entire investment was the production of the piece and the shipping cost to send them the outfit—and all we asked for in return was a few photos of them wearing the pieces, so we could include them in our blog posts.


You can start small even on social. To help, here are three workflows that can help you automate your Instagram for a Business account so you can focus on the more personal parts of marketing.


Using Reddit for marketing

Reddit is a bit tricky because many of the communities prohibit advertising and, of course, anything they consider spammy, like sharing discount codes, links to your website, and even introducing your brand. That means you need to engage with the community on another level. Start a conversation, answer questions, and show that you’re an authority on the topic. Then, if they’re interested in learning more about your brand, you can share links. If you do it before someone asks, you risk being banned from one of the most engaged internet communities.


Reddit

We joined a few subreddits, including r/findashion, r/ethicalfashion, and r/Etsy, but r/FemaleFashionAdvice was the most important one for us. This community has 1.7 million members that we knew would be interested in our brand. We started talking with people on various threads, mostly giving them styling advice. This gradually evolved into me posting photos of my outfits, wearing Bastet Noir of course. People started asking where I got some of the items, so I shared links to the website. And that did the trick: we saw a tremendous increase in traffic, and orders started rolling in.


How to use YouTube for free marketing

We only started working with YouTubers at the beginning of 2020. I guess you could say we arrived a bit late to the party, but in our defense, we truly believed that we weren’t able to afford their rates—which was true to a point. A YouTuber who has more than 10,000 views on a video charge at least $3,000 for a 30-60-second brand mention. And that’s just for a mention, not a dedicated brand video. For a brand like ours, it’s way too expensive.


Instead, we decided to see if anyone would like our clothes enough to promote them for free. First, we prepared a list of hundreds of YouTubers whose styles we believed matched our brand aesthetic. We found them by searching on YouTube for keywords like “minimal style,” “ethical fashion,” and “environmentally friendly fashion”—and several variations. Most of them didn’t even respond, which makes sense. But the ones that did were so taken by our cause that they selflessly offered to cover our brand.


Here’s an example from Chloe Kian and one from Cat Creature. These reviews and their support helped us bring in more traffic to our website and create brand awareness—and as a result, we saw increased revenue.


Using Pinterest for eCommerce marketing

Pinterest is the best social media platform for discovering new things to buy. Since the platform itself is highly visual, people usually go there to organize their shopping lists—that makes it great for any eCommerce brand. And if your store is on Shopify, you can use the Pinterest app to get what they call rich pins, which means that the description and price on Pinterest will be pulled directly from your website.


The best way to increase followers and get repins is to use shared boards, community boards made usually by Pinfluencers (yes, that’s a thing). And how do you find these boards? You can do a little Google search, or you can use PinGroupie as we did. PinGroupie lets you find and filter boards according to categories, number of followers, and other criteria.


  • If you decide to lean into Pinterest for your marketing, here are 5 tips for using Pinterest for business.


We’re currently members of about eight boards. The most important one for us is called Fashion + Friends, and it has more than 600k followers. The beauty of these boards is that, once you’ve been approved by the admin, the things you post appear on the feed of every follower on that board. That means millions of potential customers around the world—without investing a single dime. These boards sent traffic directly to our site and also helped us rank higher on Google.


One tip: go for boards with more than 10k followers. Boards with fewer followers probably won’t do you any favors—they’ll just sit on your profile and collect dust.


And there you have it: that’s how we used our no-budget social media strategy to increase traffic and get sales.


This article by Daniela Milosheska was first published on the Zapier blog. Find the original post here.

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